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Mandatory Change: a Threat or an Opportunity?

Introduction
All organisations are required to change as a result of mandates by outside bodies. Such mandates may come in the form of legislation and regulations from Government and their associated agencies or simply by the emergence of de facto standards brought about by changing industry practices. All organisations will be affected from time to time, regardless of the industry or geography within which they operate. For example:

  • Financial services organisations are impacted by capital adequacy directives (Basel II), consumer credit laws (CCA) and laws on regulations on the selling of mortgages (MCOB)
  • Commercial organisations are impacted by the new International Accounting Standards and the US Sarbanes-Oxley Act
  • Within the healthcare industry Public Private partnerships, foundation trusts and new approaches to funding each have an impact on how organisations manage themselves
  • The Disability Discrimination and Health and Safety at Work Acts impact every employer and customer-facing organisation

So What?
The time and resources required to implement externally mandated changes are often distracting from an organisation’s core focus. The period of change may be highly disruptive and is likely to reduce performance levels while change is taking place.

The costs (direct and indirect) associated with implementing mandatory change are typically significant and implementation usually will have no positive impact on the “bottom line”. Any money spent on such projects therefore is seen to dilute the capability of the business to invest in areas that do provide a return on investment.

Businesses can struggle to provide an appropriate level of focus to mandated change. Starved of attention, the strongest resources and sufficient investment, the mandated projects are destined to be the problem children, which eventually need rescue.

Enhancing the Likelihood of Success
The obvious requirement for effective project management applies across all change projects whether mandated or not. In addition, PIPC strongly recommends the following actions based on our practical experience of enhancing the likelihood of successful delivery of mandated change:

1: Communicate with the Mandating Agency
Developing a dialogue with the mandating agency early on will have a number of positive impacts:

  • Prior to any acts, regulations or standards being finalised there may be opportunities to influence their final form. Often there will be a consultation process during which the agency will be open to review and feedback.
  • Early sight of the mandate, at least in draft form, will enable an organisation to carry out an impact assessment and commence planning the necessary changes

In order for the relationship to be effective it has to be managed carefully. The persons involved need to be credible and provide value in discussions with the mandating agency. They must be empowered by the organisation they represent and receive appropriate internal support. Finally, they must have sufficient influence within their organisations to initiate and drive the relevant projects.

2: Effective Internal Communication
Mandated change often has an impact beyond a particular operating unit or a single geography; all parts of the organisation may be affected. Therefore, a consistent and coordinated approach to communication is required for all parties.

Typically organisations are not sufficiently effective in this communication and those parts of the organisation that are informed may not be sufficiently invigorated. Some parts of the organisation will often not be reached, yet are still impacted by the mandated change.

3: Turn the Negative into a Positive
There is significant advantage to be gained from achieving the change better or faster than competitors. Implementing the mandated change rapidly and successfully allows your organisation to get on with your normal day to day business. Use your in-house project champion to make staff aware of the positive outcomes of the change and it will be seen as an opportunity rather than a burden. Adopting a positive approach to mandated change will provide benefits from a marketing and public relations perspective, especially over competitor organisations that are either slow or less effective with their own changes.

4: Effective Governance
The establishment of effective governance will ensure delivery of the projects required to implement the mandated change. Strong governance together with an appropriate control framework will ensure mandated change is implemented in a timely and cost effective manner.

Looking to the Future

With a strengthening global economy and the convergence of technology, communication and trade, markets are seeking broader opportunities which come about through the ability to operate and interact internationally. It is inevitable that mandated change will increase to ensure this increased globalisation is well controlled. The implementation of such changes, rather than being seen as the cost of doing business today, should be viewed as an investment for business growth tomorrow.

PIPC is well placed to help your organisation implement mandated change effectively and to turn this into an opportunity to develop your business. We have helped many blue-chip organisations across the globe deliver change across their organisations under tight and immovable deadlines.

 

 
   
 


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